The Splash Copywriters blog

Would you like your business to be worth $1trillion, just like Apple?

It’d be nice, wouldn’t it? 

But whilst that goal might be a little lofty, there’s no doubt that corporate storytelling could transform your business forever.

Today, I’m going to show you exactly how.

But first, why stories?

Well, let me be a little crass for a moment:

Stories sell.

Ask any author and they’ll tell you that writer’s block is one of the most annoying, frustrating and debilitating things.

But for business bloggers, not knowing what to blog about is arguably an even bigger problem.

Authors can wait their writer’s block out; businesses can’t. 

Content is crucial in business, so companies need a constant flow of blog post ideas.

A meta description is an extremely powerful marketing weapon that you’re almost certainly not utilising.

Imagine this:

You’ve got a website that’s regularly showing up in online searches and yet you still aren’t getting any fresh leads.

Sound familiar? 

Every business relies on words to generate sales.

Words convince and convert so, more often than not, it's the copy that'll decide whether your business flies or flounders. 

Copywriting in business is clearly incredibly important, but here's the big problem: 

Writing effective copy is hard.

Most people think they can write, but the reality is that persuading a complete stranger to do something through written words alone is tricky.