The Splash Copywriters blog

Corporate storytelling: how stories can make people fall in love with your brand and become customers.

  Written by Matt Press

 Last updated: Nov 5, 2018

 7 Comments

Would you like your business to be worth $1trillion, just like Apple?

It’d be nice, wouldn’t it? 

But whilst that goal might be a little lofty, there’s no doubt that corporate storytelling could transform your business forever.

Today, I’m going to show you exactly how.

But first, why stories?

Well, let me be a little crass for a moment:

Stories sell.

Read more  

18 ingenious [and free] ways to source blog content ideas that’ll wow your audience.

  Written by Matt Press

 Last updated: Oct 23, 2018

 30 Comments

Ask any author and they’ll tell you that writer’s block is one of the most annoying, frustrating and debilitating things.

But for business bloggers, not knowing what to blog about is arguably an even bigger problem.

Authors can wait their writer’s block out; businesses can’t. 

Content is crucial in business, so companies need a constant flow of blog post ideas.

Read more  


41 killer copywriting tips that'll improve any business fast.

  Written by Matt Press

 Last updated: Oct 25, 2018

 32 Comments

Every business relies on words to generate sales.

Words convince and convert so, more often than not, it's the copy that'll decide whether your business flies or flounders. 

Copywriting in business is clearly incredibly important, but here's the big problem: 

Writing effective copy is hard.

Most people think they can write, but the reality is that persuading a complete stranger to do something through written words alone is tricky.

 

Read more