Corporate branding: what is it, why's it valuable and how to do it right.

  Written by Matt Press

 Last updated: Sep 1, 2017

 7 Comments

Are your ears burning?

Because anyone who’s looked at your website has already formed an opinion about your business.

You might be causing a stir…

… or a riot.

It's surprising. And a bit weird.

That you’ve already got a brand, whether you like it or not.

Whether you’ve thought about it or not.

So... the real question is, have you considered how your business website looks and feels to your market?

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What is a marketing audit, why are they important and how do you perform one?

  Written by Matt Press

 Last updated: Sep 1, 2017

 4 Comments

If I asked you to perform a marketing audit for your business, you’d probably roll your eyes and yawn. 

But why?

I guess financial audits are commonplace, but marketing audits?

Nah. They’re not really necessary, are they?

Actually, they’re essential.

A marketing audit can help accelerate the growth of your business immensely.

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A whopping 159 types of marketing described, demystified and debunked.

  Written by Matt Press

 Last updated: Sep 1, 2017

 10 Comments

Has it ever occurred to you quite how many types of marketing there are?

It’s astonishing.

Just enter the term “marketing” into Google and you’ll see loads of different strategies.

So, when it comes to marketing your business, you have a lot of options to choose from.

That’s why I decided to put together a list of all the different types of marketing techniques that you could try.

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A guide to the best trade marketing strategies and techniques [complete with example campaigns].

  Written by Matt Press

 Last updated: Sep 1, 2017

 19 Comments

I’m not sure that there’s a more misunderstood marketing discipline than trade marketing. Which is weird, since trade marketing has become an incredibly important and versatile business skill.

So today, I’m going to reveal everything you’ll ever need to know about trade marketing.

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