Corporate branding: how to create a lasting, memorable style for your business website.

  Written by Matt Press

 Last updated: Feb 23, 2017

 7 Comments

Are your ears burning?

Because anyone who’s looked at your website has already formed an opinion about your business.

You might be causing a stir…

… or a riot.

It's surprising. And a bit weird.

That you’ve already got a brand, whether you like it or not.

Whether you’ve thought about it or not.

So... the real question is, have you considered how your business website looks and feels to your market?

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Art marketing: what can businesses learn from those who sell scribbles for squillions?

  Written by Matt Press

 Last updated: Feb 23, 2017

 4 Comments

If you’re involved in marketing in some way, you must have come across a cliché or two in your time. What about this one:

Don’t try to create demand for something.

Makes sense, doesn’t it?

When we want to sell a product or service, we must make sure that we’re offering something that our target audience actually wants.

Otherwise we’re taking a huge risk.

 

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What is a marketing audit, why are they important and how do you perform one?

  Written by Matt Press

 Last updated: Feb 23, 2017

 2 Comments

If I asked you to perform a marketing audit for your business, you’d probably roll your eyes and yawn. 

But why?

I guess financial audits are commonplace, but marketing audits?

Nah. They’re not really necessary, are they?

Actually, they’re essential.

A marketing audit can help accelerate the growth of your business immensely.

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159 types of marketing described, demystified and debunked.

  Written by Matt Press

 Last updated: Feb 23, 2017

 0 Comments

Has it ever occurred to you quite how many types of marketing there are?

It’s astonishing.

Just enter the term “marketing” into Google and you’ll see loads of different strategies.

So, when it comes to marketing your business, you have a lot of options to choose from.

That’s why I decided to put together a list of all the different types of marketing tactics you could try.

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