The Splash Copywriters blog

Corporate branding: what is it, why's it valuable and how to do it right in just 4 easy steps.

  Written by Matt Press

 Last updated: Aug 12, 2019

 11 Comments

Are your ears burning?

Because anyone who’s looked at your website has already formed an opinion about your business.

You might be causing a stir… 

… or a riot. 

It's surprising. And a bit weird.

That you’ve already got a brand, whether you like it or not.

Whether you’ve thought about it or not.

So... the real question is, have you considered how your business website looks and feels to your market? 

Read more  

A whopping 159 types of marketing described, demystified and debunked.

  Written by Matt Press

 Last updated: Aug 12, 2019

 22 Comments

Has it ever occurred to you quite how many types of marketing there are?

It’s astonishing.

Just enter the term “marketing” into Google and you’ll see loads of different marketing strategies.

So, when it comes to marketing your business, you have a lot of options to choose from.

That’s why I decided to put together a list of all the different types of marketing techniques that you could try. 

Read more  

A guide to trade marketing and the best strategies and techniques [complete with example campaigns].

  Written by Matt Press

 Last updated: Aug 12, 2019

 51 Comments

I’m not sure that there’s a more misunderstood marketing discipline than trade marketing. Which is weird, since trade marketing has become an incredibly important and versatile business skill. 

So today, I’m going to reveal everything you’ll ever need to know about trade marketing. 

Read more  

Corporate storytelling: how stories can make people fall in love with your brand and become customers.

  Written by Matt Press

 Last updated: Aug 12, 2019

 7 Comments

Would you like your business to be worth $1trillion, just like Apple?

It’d be nice, wouldn’t it? 

But whilst that goal might be a little lofty, there’s no doubt that corporate storytelling could transform your business forever.

Today, I’m going to show you exactly how.

But first, why stories?

Well, let me be a little crass for a moment:

Stories sell. 

Read more