Matt Press is the founder, owner and Director of Splash Copywriters. He’s an academically trained UK copywriter who worked for Sky for 11 years.
Having written words for a high-profile brand like Sky Sports in a permanent copywriting position for such a long time, Matt finally decided that it was time to broaden his experiences by embracing the freelance life… during the recession and just before the birth of his daughter.
No pressure then.
But it’s turned out well.
During his time at Sky, Matt built up an in-depth knowledge of what it takes to write effective, customer-facing copy.
While at Sky, he was involved in some of the biggest TV marketing campaigns in UK history. From Sky+ to HD, from the UEFA Champions League to Formula One, Matt has crafted copy that’s been read by millions.
He’s added more strings to his bow since creating Splash Copywriters. For starters, he’s embraced all things SEO.
Through having his own business, Matt has seen first-hand how convoluted the world of SEO can be and has made it his mission to offer fully transparent, jargon-free SEO advice to businesses of all sizes.
And Sky called him back for an incredibly prestigious project: being the content lead and branding consultant for Sky Q.
Meanwhile, his work with Splash Copywriters has also allowed him to add B2B copywriting skills to his arsenal.
And, being a heavy social media user and all-round digital content expert, Matt likes to stay on top of the current marketing and advertising trends.
Matt is a keen blogger and regularly contributes to the Splash Copywriters blog. His strengths are in combining conceptual creativity with meticulous planning and attention to detail.
As you’d expect from someone who was the Senior Editor for Sky Sports for the best part of a decade, his hobbies mainly revolve around sport. Matt enjoys playing football and going to the gym.
He regularly annoys his neighbours by learning to play the guitar, while he also loves spending time with his wife and two children.
Halfords said this about him:
It has been a pleasure working with Matt at Splash Copywriters - the work produced has been spot on.
He met our guidelines and delivered everything promptly, enabling our project to run smoothly. Our website has subsequently had a complete re-haul of its tone of voice.
Basically, Matt aced it and we'll definitely use him again!
We can get to grips with a wide range of subject matters.
We are really impressed with Matt's work. It's proof that using the right copy is so important.
We're confident that his copy will do wonders to build our credibility and pass the right messages about our services.
We're really confident that his copy will contribute to increasing our revenues. I'm sure we'll be using him again.
Matt Press is the founder, owner and Director of Splash Copywriters. He’s an experienced UK copywriter who worked for Sky for 11 years.