Copywriting portfolio

Here's an overview of some of our biggest copywriting projects...

Sky

Shaping a stunning new product

Matt was tasked with creating the brand guidelines and all the on-box content for Sky Q, the entertainment system built to replace Sky+.

This was a high-profile, 2-year project that required him to work in an agile environment, collaborate with a large creative team and liaise with several senior stakeholders. 

Three

Multiple roles for Three

Matt and Vicki have both delivered many projects for Three over the years. From support copy to commercial content, UX writing to internal comms, product launches to technical copywriting, tone of voice work to T&Cs, they've done it all. 

As trusted experts, they continue to be consulted and hired for a wide range of assignments.

SMARTY

Building SMARTY's brand

Owned by Three, SMARTY is a relatively new name in the telephony industry and Matt was lucky enough to work on a crucial project for the business as the brand was growing.

In a nutshell, he had to create all the online help and support content before launch [whilst obviously adhering to the tone of voice that had already been agreed and established].

TalkTalk Business

Turning complex language into sales copy

TalkTalk Business had an issue: they had a B2B product that they were struggling to sell. Full of complex features, they asked Matt to look at their sales brochure.

He's good at understanding a company's target audience [no matter what the market] and conveying the value of what it's selling, so he was able to extract the USPs and translate a lot of the technical language into relatable benefits. 

Vodafone

Migrating and editing 100,000+ pieces of content

Vodafone needed to migrate lots of content from one system to another. They needed someone who could assess and improve the existing copy, then meticulously move and upload everything.

This was a 6-month project where Matt was able to demonstrate how he's able to adapt and show versatility by taking on content management, content design and project management roles in addition to delivering traditional copywriting responsibilities.

Halfords

Writing high-ranking product descriptions

Because of Matt's SEO knowledge, Halfords wanted him to take a look at 50 product descriptions for various bikes and bike accessories. The requirement was to create compelling content that ranked highly in organic searches.

He was able to greatly improve both the ranking position and the conversion rate of the product descriptions, showing how he can effectively mix creativity with data.

Lucozade

Rocking out a tone of voice for a new product

As someone who has experience of developing brand guidelines, Vicki was asked to create a tone of voice for a new, sugar-free drink that Lucozade was launching.

The job also saw her create copy for a landing page that was designed to raise awareness of the drink. She did a great job of extracting the key USPs of the product.

Direct Line

Creating tone of voice docs and style guides

As one of the UK's leading insurance companies, Direct Line was a notable client. They were looking for help with developing a new style for their online content.

Vicki worked on a tone of voice and a style guide for several of their insurance products. Here previous branding experience played a crucial role in convincing these guys of my expertise. 

Department for International Trade

Content design for DIT's online resources

DIT is an international economic department responsible for breaking down barriers to trade and investment, as well as building the global appetite for British goods and services. 

With the government developing a range of online resources to help businesses with exporting, DIT needed someone to help deliver educational content. It was Matt's job to work within a content team, develop the material and bring their vision to life.

He helped DIT to understand the importance of content design, how good content is produced and why user needs are fundamental. Working with Jira and Confluence in an Agile envinronment, Matt demonstrated copywriting, UX, content design and project management skills.

Citibank

Developing an internal newsletter for senior managers

Citibank is a huge, global organisation and, as such, engagement with internal comms was a continual issue. They wanted Vicki to work on a standout monthly newsletter for senior managers within the company.

She sourced key stories from within the brand, then collaborated with a creative team to design and deliver a clever, relevant monthly piece... with stunning results.

BetBull & WynnBET

UX copywriting and branding

Matt was initially hired by BetBull to create the brand guidelines, look at the current in-app content and improve the user experience.

He did that and, after BetBull was acquired by Wynn, he was tasked with helping develop the US version of the app for multiple launches in different states. A large part of the project was ensuring that the content met Wynn's strict style guide.

RSA Insurance Group

Working on a range of customer flows for compliance changes

Because of a regulatory change, RSA needed help with a lot of content.

Matt worked with other creatives in an Agile environment to deliver new customer journeys for different brands and products. He sat in a content design role and worked on different flows for RSA, Nationwide Building Society, Yorkshire Building Society and More Than.