Here's some info on a few high-profile projects that I've delivered...
If you live in the UK and watch TV, then you've almost certainly seen my work. I created the brand guidelines and all the on-box copy for Sky Q, the next-generation TV entertainment system that sits in millions of homes.
I've worked with Three for a long time, creating lots of killer commercial copy, restructuring process documents for their call centres, working with micro teams on different UX journeys and rewriting support content.
I was responsible for planning and writing all the help and support content for SMARTY, which is Three's SIM-only brand [launched in 2017]. This project required me to work on a high-profile project from scratch.
TalkTalk Business had several highly technical documents they they used to market their services to different businesses. I had to dissect complex language and turn their internal jargon into meaningful content.
Because they operate in a crowded space, Halfords needed to borrow some of my SEO skills. I wrote 50 search-friendly product descriptions that had to rank highly online, convert well and contribute to sales.
From pets to cars and plenty in between, I created copy guidelines for each of Direct Line's insurance packages. The brief was to come up with something creative that would ensure brand consistency across all channels.
In a huge and intricate content migration task that took several months and had little room for error, I edited and rewrote lots of support articles for Vodafone before carefully moving everything across to a new platform.
The Drive Hive
I created a wide range of credible pillar content for this ambitious new start-up, including an comprehensive article on intensive driving courses [which is targeting a very popular keyword that holds a lot of commercial value].