Copywriting Portfolio

Here's some info on a few high-profile projects that I've delivered...

Sky logo
Conceptual copywriting

Sky Q

If you live in the UK and watch TV, then you've almost certainly seen my work. I created the brand guidelines and all the on-box copy for Sky Q, the next-generation TV entertainment system that sits in millions of homes.

3 logo
Commercial copywriting


I've worked with Three for a long time, creating lots of killer commercial copy, restructuring process documents for their call centres, working with micro teams on different UX journeys and rewriting support content.

Technical copywriting


I was responsible for planning and writing all the help and support content for SMARTY, which is Three's SIM-only brand [launched in 2017]. This project required me to work on a high-profile project from scratch.

TalkTalk Business logo
Technical copywriting

TalkTalk Business

TalkTalk Business had several highly technical documents they they used to market their services to different businesses. I had to dissect complex language and turn their internal jargon into meaningful content.

Halfords logo
SEO copywriting


Because they operate in a crowded space, Halfords needed to borrow some of my SEO skills. I wrote 50 search-friendly product descriptions that had to rank highly online, convert well and contribute to sales. 

Direct Line logo
Branding and tone of voice work

Direct Line

From pets to cars and plenty in between, I created copy guidelines for each of Direct Line's insurance packages. The brief was to come up with something creative that would ensure brand consistency across all channels.

Vodafone logo
Website copywriting


In a huge and intricate content migration task that took several months and had little room for error, I edited and rewrote lots of support articles for Vodafone before carefully moving everything across to a new platform. 

Website copywriting

The Drive Hive

I created a wide range of credible pillar content for this ambitious new start-up, including an comprehensive article on intensive driving courses [which is targeting a very popular keyword that holds a lot of commercial value].