Become A 6-Figure Copywriter

My proven, step-by-step system can teach anyone how to earn $100k from copywriting in just 12 months.

Note: Enrolment for this course is currently closed. Sign up to be notified when it next opens. Don't worry, it'll be worth the wait.

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Finally, a complete copywriting course that can help anyone create a lucrative copywriting business.

  • Even if... you have no writing experience
  • Even if... you have no writing qualifications
  • Even if... you have no confidence 
  • Even if... you just want a nice side-income
  • Even if... you're short on time
  • Even if... you're already a copywriter

Meet your instructor: Matt Press

I'm an experienced freelance copywriter based in the UK. I've written words for some of the biggest brands around and, as you'll see in a minute, I've developed a course that teaches new and aspiring copywriters how to make $100k from copywriting in 12 months with a proven system.


I've done well out of copywriting. I've earned 6 figures every year since 2013, but you know what? The  journey hasn't been easy. Far from it.

A picture of Matt Press, freelance copywriter

I used to really struggle with copywriting

I always wanted to write words for a living. I studied English at university, but that didn't prepare me at all for my first copywriting job way back in 2001. My content had an academic feel to it and I simply didn't understand what copywriting really was.


It took me a long time to realise that you don't need qualifications to write good business copy. You actually don't even need that much writing ability, either. 


I was lucky enough to work alongside some exceptionally talented copywriters and, over time, I saw how they operated up close.


Good copywriters are tenacious researchers; detectives who understand human psychology.


They combine data and facts with their knowledge of what makes us all tick to create influential copy that motivates people to take an action.


Action that contributes towards a specific business goal.

 

And once I had realised this, my copywriting suddenly became super-effective. The difference was incredible.


Eventually, I created Splash Copywriters and started freelancing. With my new-found confidence, I expected to make millions, but sadly I hit another bit obstacle:


It turns out that finding a steady stream of high-paying clients on a regular basis is tough.


Like, seriously tough.


Despite having a strong copywriting pedigree, I spent my first few months as a freelancer out of work, panicking about how I was going to pay the bills.


I tried all sorts of things, from cold-calling random companies to working for peanuts on Upwork...


... but nothing worked.


Monday mornings felt awful. I wanted to slam my head into my keyboard and I knew something had to change.

Here's what happened next

I was about to abandon the freelance life and return to the grind of the 9-5, when I fired off a bunch of desperate emails to a variety of companies.


I was sat firmly in the last-chance saloon.


Luckily, I landed a flurry jobs, including a project worth $5,000 [where I was hired by a total stranger within an hour of pitching my service].


Life was pretty busy for a while, but when things calmed down I took stock of what happened...


and that's when I noticed a pattern. 


Certain pitches were working really well.


As it turns out, I was spreading my wings too thinly. I was offering every copywriting service under the sun to anyone who would listen, but this kind of scattergun general approach always fails. 


In reality, it's incredibly important to offer a single service to one specific group of people at a time.


Being focused just makes everything easier and, with conversions no longer a problem, my next priority was to 

control some of the variables.


I had to create some kind of reliable, documented system.


I needed to know who I was contacting and how.


I wanted to track all the numbers and get a solid grip on how many pitches were needed to make my target revenue.


Basically, I craved predictability. 


And I achieved exactly that. 


I've earned 6 figures from copywriting every year since 2013.


I work whenever I want to, for clients of my choosing and at a time that suits me.


The next step for me?


Well, I started to wonder whether I could teach what I knew about creating a successful copywriting business to others.


I did some research and noticed there's a lot of information online about copywriting, but not much on finding work.


And regardless, the content I kept seeing was either useless, counterproductive, hopelessly incomplete or just didn't align with my copywriting experiences.


You know the sort of random, low-value blog posts I'm talking about:


10 writing tips you need to know

How to create a copywriting portfolio in 5 steps

How to earn money from blogging

99 websites that pay you for guest posts

How to gain copywriting experience on Upwork


Zzzzz.


The copywriting courses out there aren't much better.


Most of them are designed to be comprehensive and theoretical rather than efficient and focused, but you know what? Having 129 modules and over 50 hours of video lessons on vague copywriting concepts isn't something to brag about. 


Ain't no one got time for that.


And there's certainly nothing out there that holds a person's hand and shows them the exact steps to take in order to make a pre-defined amount of money.


Nor anything on how to run an actual business.


It's no wonder that most copywriters struggle.


So, I decided to turn my experiences and approach into a simple, step-by-step system.


A course that everything from writing to pitching, invoicing to dealing with clients. 


Something that values your time and only teaches you the stuff you need to know.


An effective plan that could get results fast.


A recipe that anyone could follow and reach a very specific goal: 6 figures of revenue in just a year.


And the result is this course.


Competition is rife in every market and copywriters are in high demand, so there's a great opportunity for you.


Copywriting is the key to more sales and more profits. Legendary wordsmith Ray Edwards even describes copywriting as "the world's most valuable skill".


Businesses need help.


They want help.


Become A 6-Figure Copywriter is the only step-by-step training course that focuses solely on the stuff you need to know in order to make $100k in the next 12 months.


Whether you are brand new to copywriting or you're a copywriter already, I can help you earn serious money.

Introducing the world's best copywriting course

The Become a 6-Figure Copywriter course takes the crucial lessons that I've learned from 20+ years as a copywriter and packages them up into a simple, step-by-step guide that anyone can follow.

It's all about results

If you're after conceptual training, my course isn't for you. The actionable, practical content is designed to deliver a highly specific result.

Work at your own pace

There's no need to rush anything. You can take the course on your own schedule and complete the steps when it best suits you. 

Get timeless tactics

I don't do pointless fads and trends. The content in my course is based around key tactics and information that will never change.

Enjoy handy resources 

From workbooks to printouts, templates to case studies, I've left nothing to chance. Everything's designed to help you every step of the way.

Have in-depth training

There's no fluff or theory here. Instead, you can expect an efficient step-by-step system to follow, with the goal of making $100k in 12 months.

Get lifetime access

You get lifetime access to the course and can revisit the content whenever. If I update the materials at any time, you get everything for free.

A sneak peek inside my copywriting course

Curious about what the Become A 6-Figure Copywriter course includes? Here's a quick overview of what it covers...

Module 1: The fundamentals

Learn the key principles of persuasive copywriting and become a master of human psychology... fast.

Module 2: How to create great web copy

Web copy is the easiest service to learn, sell and deliver. I'll show you why and reveal exactly how to wow your clients.

Module 3: How to create a solid business

From invoicing clients to pricing your services, building a portfolio to marketing your skills, no stone is left unturned.

Module 5: How to make more money

This is where you'll discover a range of devilishly simple tactics that you can use to dramatically increase your revenue.

Module 4: How to get clients easily

I'll show you exactly how to land your first client, then give you my sneaky system for generating high-paying projects.

Bonus materials

You'll also get all the worksheets, workbooks, checklists and extra resources to help you execute each step properly.

Here are the answers to some of your top questions

Will this course work for me?

If you follow the step-by-step system that I've laid out for you, then I'm sure that my approach can work for anyone. In fact, I'm yet to come across a situation where my course hasn't been beneficial.


Maybe you're totally new to copywriting and are considering a career change. Perhaps you've always loved the idea of earning money from writing and would like to start a side hustle.


You might even be a freelancer already.


It doesn't matter. If love words and you're committed to learning how to become a successful copywriter, my material will pay for itself many times over.

How does the course work?

The Become A 6-Figure Copywriter course is made up of 5 modules, each containing 4 pre-recorded video training sessions.


In addition to the videos, you also get worksheets, workbooks and extra resources. The bonus materials make taking action and achieving results ridiculously easy.


Want to learn on the go? You can also download the transcripts and slides for each lesson to take them wherever you want. 

Do I have to show up at a particular time or is everything pre-recorded?

If you're busy, don't worry. Everything is pre-recorded.


You can access all the training videos and course materials in your member's area anytime you want. So if life gets a little hectic, you can pick the course up when things settle down.


Plus, because you get lifetime access, you can go at your own pace or revisit the course at any stage.

What is the course material like?

I'm of the opinion that too much information is dangerous. That's why most copywriting courses aren't that effective. It's not that the content is useless - it's just too high-level and conceptual.


If you're not careful, this kind of material can just gather dust. At best you'll pick up one or two tips, but you'll certainly be ill-equipped for getting out in the real world and earning money.


By contrast, I wanted to create a step-by-step system that people could follow. Something with a tangible end result [to earn 6 figures from copywriting]. I've deliberately left out 'interesting' details and tit bits that don't contribute to that main goal.


My course is a system. I teach you what you need to know and nothing else.

Can I earn more than $100k in a year?

This is entirely possible. In fact, depending on how much work you put into this, $100k could be a conservative figure.


The strategies I teach are extremely effective. Of course, they require effort on the student's part, but I know from experience that they can be extremely rewarding.


This course has the goal of helping students make $100k in 12 months because if I take the normal level of commitment into consideration, then that's the typical result.

What if I decide the course isn't for me?

That's no problem. You're protected by a 30-day money back guarantee. And it's not one of those stupid guarantees where you have to complete a certain amount of the course to qualify.


Basically, you can try everything out for a money and if it's not a great fit then you'll be entitled to a full refund. No questions asked. 

Why does the course only cover website copy?

Rest assured, much of the copywriting advice in the course can be applied to any kind of service. So, if you'd rather focus on offering clients email marketing copy, Facebook ads copy or anything else, the training will still be useful.


However, in my experience, website copy is the easiest service to sell and it makes sense to keep the course focused. Ultimately, I want you to achieve a specific goal and you don't need to know everything about copywriting to make 6 figures. You just need to know a handful things.


There are a few reasons why website copywriting services are the easiest kind of service to sell, but basically, it's because every business has a website and most of them know their website is probably underperforming. 


In addition to that, there's little objection to price range of this service when put into context with the potential upside. And finally, I think website copywriting makes for the best offer because there are a lot of natural upsells after the job is finished [such as blogging or paid ads].


All things considered, it's the only option.

How long does it take to go through the course?

The short answer is: it depends. To go through the material itself, we're only talking about 2-3 hours per week. Most copywriting courses are designed to be comprehensive, but I've deliberately kept my course lean and laser-focused. In other words, this course is extremely efficient. 


Having said that, implementing the strategies will obviously take some additional time. But remember that everything is pre-recorded and you've got lifetime access, so if life gets busy, you can pause and pick the course whenever it suit your schedule.

Who tends to sign up for this course?

Good question. 


Most commonly, my students are complete beginners who are totally new to copywriting and are either looking to write for a living or create a lucrative side income.


However, this is a complete copywriting course that teaches people how to earn 6-figures, so obviously I include some advanced strategies. That's not to say the content is particular complicated or time-consuming, just that it's an end-to-end solution. And for this reason, I also get a lot of established copywriters enrolling into my course.


These guys might know a little more about copywriting, but they're looking for the small details that will up their game and transform their career.

Will this work for me if I'm totally new to copywriting?

Absolutely.


The course has been specifically designed to take someone who is completely new to copywriting and given them everything they need to earn a serious income in as short a time as possible.


I know from experience that learning about copywriting can be confusing and overwhelming. I also know that most copywriters work hard for very little money. So the key is to deliver the least information you need to earn the most you can.


Become A 6-Figure Copywriter takes the key lessons that I've learned from 20+ years as a copywriter and packages it into a simple step-by-step system that anyone can follow.

Can this course help me if I'm already a copywriter?

Yeah, this is a good question.


Look, I'll be honest. The training material has been specifically designed to take someone from zero to hero in as little time as possible. However, it's time to face reality. If you're already a copywriter and you're not happy with how things are going for whatever reason, you're probably missing something along the way.


Maybe you're a freelancer who struggles to find jobs. Perhaps you're an in-house copywriter at a business or agency and you're fed up with the same salary.


It doesn't matter. Yes, the course address some aspects of copywriting that you might already be familiar with, but I cover a lot more stuff. From how to market yourself to maximising your revenue through strategic upsells, there's no stone left unturned.


So, in short, if you're already a copywriter, you can definitely benefit from my system. And if you're on the fence about taking the course, remember that you're fully protected by a 30-day money back guarantee. That means you can enrol, see what the training is like and decide if it's right for you.

Does the course come with a money back guarantee?

It sure does - you're fully covered by a 30-day money back guarantee.


That means you can enrol into the course, try out the training for 30 days and decide whether it's a good fit for you. If it is, great. If not, you just have to send me an email and I'll process a refund [no questions asked].

Enrollment will open soon

I only open up enrollment for the Become A 6-Figure Copywriter course a couple of times a year, so make sure that you hop on the waiting list to be instantly notified the next time it opens.