If you’re new to copywriting, you might be wondering how you’re going to find work. I mean, who hires copywriters?
Regardless of whether you’re looking for a permanent copywriting position or you fancy becoming a freelancer, let’s start at the end.
We know that copywriting is the process of using words to influence people to take an action of some sort. Now, every business would like to exert control over its audience, but here’s the thing:
Not every company realizes that control is even possible.
Words will dictate whether a brand flourishes or fails, so you can pretty much work out which companies hire copywriters…
... it’s the successful ones.
Massive corporations often have entire content teams, so if you’re at the start of your copywriting career and were after a job as a junior copywriter or some kind of copywriting internship, then targeting these kinds of establishments would be my priority.
Meanwhile, if my goal was to become a freelance copywriter and start my own copywriting business, I would initially target small and medium sized businesses.
However, you must appreciate that although these guys almost certainly need your copywriting services [especially fledgling companies], not everyone understands the value of having effective copy. Not by a long way.
In all my years of freelancing, I’ve found this to be particularly true of start-ups. If anyone needed help with branding, positioning and conveying the value of what is being sold, it’s a start-up.
We’ve all seen the stats: 80% of businesses crash and burn within 18 months, so it’s vital to generate leads effective and make conversions. Where we're sat, it's a no-brainer.
However, I’ve often found myself arguing my case.
In their eyes, if they’ve spent $$$ on a website, then copywriting isn’t a priority. There's always another job to do.
But, in reality, why have a website if it doesn’t work hard for the business and achieve anything? And forget about other tasks. If a business can't communicate with its target audience, it won't be long before it ceases to exist.
My point is, even if you have a great system for finding copywriting jobs, you’re going to get ignored or turned down a lot.
Pitching for projects is a bit of a numbers game and it’s your job as a hungry freelancer to hunt down the savvy business owners who know the value of what you’re offering.
But guess what?
Even big brands hire freelancers. Despite having lots of copywriters and content experts at their disposal, Sky hired me on a 2-year project to work on Sky Q.
Why? Because it’s easier for them to segment projects rather that drag someone away from their day-to-day responsibilities.
Don’t think that these guys won’t be interested, especially if you’re an expert in your field.