Consider the range of painkillers that you can buy. The products are effective the same, yet the expensive brands outsell the cheap ones.

Why does this happen? Well, when it comes to selling stuff, it turns out that the devil is in the detail.

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What if you could increase your revenue by just changing the way you describe your products and services?

We’ve converted 40 years of copywriting experience into 42 amazing tips that you can start using right away.

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