There are lots of great copywriting books out there, but let's be honest here:
You don’t have time to read a long, boring list of random resources.
With that in mind, I only have 9 books to talk to you about. They're perfect for beginners but, actually, they're so good that they're probably the only copywriting books you'll ever need.
In no particular order, here are the 9 best copywriting books for people who want to learn about copywriting...
1. Ogilvy on Advertising by David Ogilvy
Written by one of the most successful advertisers of all time, you can expect plenty of advice on how to create a successful career in words. In 1948, Ogilvy founded the agency that would become the world famous Ogilvy & Mather.
2. Scientific Advertising by Claude Hopkins
This book has stood the test of time and it'll show you why great advertising is about serving the customer, not trying to force them to buy stuff against their better judgement. It's a pre-cursor to the whole 'offer value first' movement.
3. The Copywriter's Handbook by Bob Bly
A bit of a classic, this book remains one of the essential resources for writers. It reveals plenty of copywriting techniques that'll help you grab attention, engage with an audience and motivate readers to take action.
4. Influence by Robert Cialdini
This is the ultimate book on human psychology. Copywriting is all about coercing people and leading them to take a certain action. Cialdini's work will teach you everything you need to know about what makes people tick.
5. The Boron Letters by Gary C Halbert
This is a series of letters written from a father to his son, reveal insider tactics and advice on how to sell. An easily digestible marketing classic, you'll find a number of awesome lessons that are easy to put into practice.
6. Breakthrough Advertising by Eugene Schwartz
Eugene Schwartz champions the strategy of simply giving people what they want. He says that, as copywriters, it's not our job to create mass desire. We are just there to connect the dots, convince and convert.
7. On Writing by Stephen King
As you know, Stephen King is a novelist, not a copywriter. But what he doesn't know about writing isn't worth knowing. Quite simply, he will give you the grounding you need to become a talented writer.
8. The Copy Book by D&AD
If you'd like to know the copywriting processes used by some the best advertisers in the world, this is the book for you. It's essential reading for anyone who fancies reading a mixture of bite-sized insights and essays from superstar writers.
9. On Writing Well by William Zinsser
This book will give you sound advice and much-needed clarity. Whether you're planning on writing copy for print or online, the extremely accomplished Zinsser hands over a selection of key copywriting principles.