Consider the range of painkillers that you can buy. The products are effective the same, yet the expensive brands outsell the cheap ones.

Why does this happen? Well, when it comes to selling stuff, it turns out that the devil is in the detail.

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Here’s an in-depth look at trade marketing and how products need to be marketed to businesses.

What can every kind of company learn from the successes and failures of manufacturers all over the world?

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What if there was a really easy and quick job that could transform the search rankings for your website?

Well, thankfully there is. Here’s a simple explanation and guide on how to create a meta description.

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The biggest, most successful brands in the world all use stories to leverage our emotions and sell us stuff.

This is a forensic analysis of exactly what they do and why (with a guide showing how you can do the same).

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What if you could increase your revenue by just changing the way you describe your products and services?

We’ve converted 40 years of copywriting experience into 42 amazing tips that you can start using right away.

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Need help marketing your business? After inspirational strategies? This is the ultimate marketing resource.

This is a comprehensive guide, jam-packed with 163 different tactics (all clearly explained and evaluated).

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