Hey, I'm Matt. Thanks for stopping by. 

I'm an experienced freelance copywriter based in the UK... and the founder of Splash Copywriters.

I've been a copywriter for a long time.

A picture of Matt Press, a freelance copywriter

More than 20 years in fact. 

That's two whole decades of writing words and creating content for some of the world's biggest brands...

... and yes, that does make me feel really old.

I love copywriting and always wanted to work with words, but I've got to admit that the journey hasn't been easy.

I studied English Literature at university, but in all honesty, that didn't help me become a successful copywriter.

Not at all.

Nope, as it turned out, writing academic papers, analysing Shakespeare and obeying archaic rules about grammar do not prepare wannabe copywriters for the real world.

Not in the slightest.

It was only getting out there, working on actual projects, being judged and learning from established writers that set me on my way.

Creating content for huge companies was a steep learning curve, but it allowed me to get under the hood of cutting-edge strategies and understand why big businesses do what they do.

For quite a while, I struggled to get to grips with what copywriting actually was. And although were some hard lessons along the way, I learnt more about writing in my first few months as a permanent copywriter than I did in 3 years of studying at uni.

Eventually things began to click and I learned how to focus on delivering tangible business goals above and beyond anything else. I honed my craft and eventually built up enough confidence to start my own company in 2012.

But guess what?

Although I now had the copywriting pedigree, I hit more obstacles.

Now the problem was being able to source work on a consistent, reliable basis and make enough money to be comfortable. But after a lot of blood, sweat and tears I figured that out too.

Why's that relevant?

Well, not only do I offer a range of copywriting services to anyone who wants my help, but I also teach people how to get into copywriting [either as a full-time job or a lucrative side hustle]. 

Over the years, I've learned that anyone can be a copywriter and enjoy success. You certainly don't need writing experience or any qualifications. You just need to discover the shortcuts and learn from someone who's put the hard yards in...

... such as me.

So, if all this sounds kinda intriguing, you're in the right place and I'd strongly recommend starting with my FREE training on how to become a copywriter and earn 6-figures in the next 12 months.

I've basically crunched 20 years of experience down into 3 vital pieces of information. You'll certainly learn a lot from this guide and I'd like to think that it's a pretty entertaining read, so head on over.

You can also check out all the articles on my blog and hop on the newsletter to be notified whenever I publish innovative, actionable copywriting tips and strategic career advice: